AI Insights · Timothy · July 2022
Top 5 iOS Fashion Games in Africa: Q2 2022 Performance
Explore the performance of the top 5 iOS fashion games in Africa during Q2 2022, highlighting trends in downloads, revenue, and active users.
In Q2 2022, the top 5 fashion games on the iOS platform in Africa showcased varied performance trends across downloads, revenue, and active users. Here’s a detailed look at their metrics.
Project Makeover saw a notable fluctuation in its weekly revenue, peaking at approximately $8.2K in the week of April 25 and gradually declining to around $5.7K by the end of June. Weekly downloads hit a high of 10.2K in mid-June, while weekly active users increased from 54.5K at the start of the quarter to 62.3K by the end.
Fashion Show: Dress Up Games experienced a modest revenue increase, reaching $103 in the final week of June. Downloads peaked at 3.8K in mid-April and remained relatively stable, while weekly active users grew from 10K to nearly 12.8K over the quarter.
Love Fantasy: Match & Stories had a steady decline in revenue, starting at $118 and dropping to $40 by mid-June, before a slight recovery to $82 at the end of the quarter. Downloads showed a significant peak of 3.1K in mid-June, with active users fluctuating, ultimately dropping from 3.8K to 3.1K.
Makeover Games: Makeup Salon maintained a steady revenue around $400, with a slight increase to $448 in the last week of June. Downloads ranged between 1.7K and 2.4K, while active users saw a consistent increase from 2.8K to 3.8K.
Dream Wedding!, despite having no revenue data, saw its downloads peak at 4.4K in early May before declining to around 1.3K by the end of June. Active users followed a similar trend, starting at 3K and peaking at 6.6K in early May, then gradually decreasing to 4.3K.
These insights, sourced from Sensor Tower, provide a snapshot of the dynamic performance trends of top fashion games in Africa. For more detailed analytics and trends, visit Sensor Tower.
